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NSE: ITCFast Moving Consumer Goods

ITC

ITC is a diversified Indian conglomerate whose profit is still dominated by cigarettes, alongside a fast-growing packaged foods and personal care business, paperboard/packaging, and agri-trading; it demerged its hotels business into a separately listed company in January 2025.

₹259.35▼−31.9%1 yearClosing price, 13 Oct 2026
  • P/E ~16x
  • Div yield 5.6%
  • Down 44% from peak
  • Cigarette tax hit Feb 2026
  • Near-zero debt

Updated on 13 Oct 2026 · Data as of 13 Oct 2026

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Snapshot

Share price
₹259.35
13 Oct 2026
52-week range
₹255.00 – ₹401.99
All-time peak
₹463.95
26 Sept 2024 · −44.1% from peak
Dividend yield
5.59%
Price history since
1996
About 30 years of prices
52-week low ₹255.00high ₹401.99

What's happening

Q1 FY27 results (reported 31 Jul 2026) showed standalone PAT down 27% year-on-year and cigarette segment PBIT down 35%, after the government replaced the compensation cess on cigarettes with a 40% GST-on-MRP plus specific excise duty structure from 1 Feb 2026. Q2 FY27 results are expected around late October 2026, though the exact date is not yet officially confirmed. Separately, a large block deal of roughly 2.9% of equity (~₹9,437 crore) changed hands on 8 October 2026 with counterparties undisclosed, and global investor GQG Partners trimmed its stake from 3.48% to 3.17%.

In plain terms

ITC earns most of its profit from cigarettes but has spent two decades building a separate, fast-growing packaged food and personal care business. In February 2026 the government changed how cigarettes are taxed, and that single change - not falling demand - knocked a big chunk off profit this quarter. On top of that, ITC spun its hotels business off into its own listed company in January 2025, so comparing today's ITC share price to its old history isn't quite apples-to-apples. The real tension: is this a cash-rich, well-run business that just absorbed a one-off tax shock, or does cigarette taxation keep changing in ways that will recur and structurally cap this profit pool?

Quarters

Q1 FY27 (June 2026 quarter): standalone PAT of ₹3,579 crore, down 27% YoY; EBITDA down 28%. Cigarettes - the dominant profit segment - saw net revenue fall 25% and PBIT fall 35% (margin down roughly 900 basis points), driven entirely by the Feb 2026 GST/excise overhaul; management pushed through 30-plus pricing and pack-size changes to protect volumes rather than letting demand collapse. FMCG-Others (foods, personal care, etc.) grew revenue 12% (16% excluding staples) with PBIT up 21% - healthy, margin-accretive growth, though still a smaller profit pool than cigarettes. Paperboards revenue grew 9% with PBIT up 38%. Agri revenue fell 17% on a reported basis but the company says it was up 9% on an underlying/like-for-like basis due to a deficient monsoon - flagging this as a company-adjusted figure, not independently verified. Hotels do not appear in either this quarter or the year-ago quarter because of the January 2025 demerger, so that part of the YoY comparison is clean. Q2 FY27 numbers are not yet out.

Performance

Heads-up on splits: ITC has split its shares or issued bonus shares before (most recently ×1.5 on 1 Jul 2016, 2-for-1 on 3 Aug 2010 and 10-for-1 on 21 Sept 2005). A sudden price drop around a split date is usually just the price adjusting for the extra shares, not a crash.

Share price

−31.9% over 1 year

Returns by period

PeriodITCNifty 50Hindustan Unilever
3 months−5.9%−6.2%−11.7%
1 year−31.9%−10.6%−23.6%
3 years−32.7%+14.3%−22.6%
5 years+32.2%+24.2%−22.9%

₹100 invested on 13 Oct 2021 became…

  • ITC₹132
  • Nifty 50₹124
  • Hindustan Unilever₹77

The stock is down 44.1% from its September 2024 peak and sits near a 52-week low. Part of this reflects the January 2025 ITC Hotels demerger: holders received 1 ITC Hotels share for every 10 ITC shares held (record date 6 Jan 2025), and ITC Hotels has traded broadly in the ₹180-200 range since listing - so roughly ₹18-20 of per-share value (about 4-5% of the ₹464 peak) moved off ITC's own price series into a separate stock that raw charts don't add back. That accounts for only a modest slice of the fall; the bulk of the decline is the market pricing in recurring cigarette-tax risk following the Feb 2026 GST overhaul. Over 1 year ITC is down 31.87% versus Nifty -10.59% and peer HUL -23.57% - underperforming both. Over 3 years ITC is down 32.7% versus Nifty +14.31% and HUL -22.56%. But over 5 years ITC is still up 32.17%, ahead of both Nifty (+24.19%) and HUL (-22.89%) - the last 1-3 years are the anomaly within a longer run of outperformance, not a multi-decade failure.

Dividend

Paid in the last 12 months

₹14.50 per share

Dividend yield

5.59%

Dividend yield is the last 12 months of dividends divided by today's share price. A 5.6% yield means every ₹100 of ITC shares paid about ₹5.6 in dividends over the past year. Past payouts can change.

Recent dividends

DatePer share
27 May 2026₹8.00
4 Feb 2026₹6.50
28 May 2025₹7.85
12 Feb 2025₹6.50
4 Jun 2024₹7.50
8 Feb 2024₹6.25
30 May 2023₹9.50
15 Feb 2023₹6.00

Valuation

At roughly 16.3-16.5x trailing earnings, ITC trades well below its own historical range (which has run 25-30x) and below FMCG peers like HUL - statistically cheap on an earnings basis. Why it's cheap: the market is pricing in recurring regulatory/tax risk to the cigarette profit pool (roughly 80% of PBIT), not a broken business. Whether it is actually cheap depends on whether February 2026's tax restructuring was a one-time reset - the case Citi made in its October 2026 upgrade (target ₹300, citing ~75% tax pass-through already achieved) - or the first of further hikes, as some brokerages argue given illicit-trade volumes estimated at up to a third of the legal cigarette market. On book value (P/B ~4.5x) and returns (ROE ~29%, 3-year average ~35%) it is not cheap at all - this is an earnings-multiple de-rating tied to tax-policy uncertainty, not a balance-sheet discount.

Growth

Mixed by segment. The cigarette decline in Q1 FY27 is tax-led, not volume-led - the company protected underlying volumes through pricing and pack-size changes, so this is margin compression from an external (tax) source rather than demand erosion. FMCG-Others growth (revenue +12%, PBIT +21%) looks closer to genuine volume-and-mix-led growth, helped by digital-first brands and a cloud-kitchen business whose order volumes rose 90% YoY - margin is expanding here too, but off real scale gains rather than cost-cutting alone. Agri's decline was weather-driven (deficient monsoon), flagged as cyclical rather than structural.

Health

Profits convert reliably into cash: ROCE is roughly 39%, debt is near-zero (a small ₹2,399 crore of borrowings as of March 2026 is immaterial for a company this size), and the ~75% dividend payout is funded from genuine free cash flow rather than borrowing. The risk here is business/regulatory, not financial - unpredictable cigarette taxation and a large illicit-trade segment eating into the formal market, not balance-sheet stress.

Ownership

ITC has no traditional promoter - it is institutionally and professionally run rather than founder/family-controlled, which is itself worth noting since most Indian large-caps are promoter-driven. British American Tobacco (BAT) is the largest shareholder at 22.91% as of June 2026, down from roughly 29% before a series of stake sales in 2024-25; BAT functions as a strategic/financial investor, not a promoter, and there is no pledging since no promoter category exists. FII holding is roughly 34% and DII roughly 49% - that DII figure looks unusually high against ITC's own history and could not be independently cross-checked, so treat it as unverified pending the next official filing. Notable investor GQG Partners recently trimmed its stake from 3.48% to 3.17%, and an undisclosed counterparty block deal moved about 2.9% of equity on 8 October 2026 - worth watching in the next shareholding disclosure.

The View

The one thing to watch

Whether the February 2026 GST/excise restructuring on cigarettes proves a one-time reset or the start of a recurring pattern - watch cigarette segment volume and PBIT margin trends in the Q2 FY27 results (expected around late October 2026, date unconfirmed) for signs of stabilization.

Strengths

  • +FMCG-Others (non-cigarette) revenue grew 12% (16% ex-staples) with PBIT up 21% in Q1 FY27 - a genuinely scaling, margin-accretive growth engine
  • +ROCE of roughly 39% and ROE of roughly 29% on a near-zero-debt balance sheet - a highly capital-efficient, self-funded business
  • +Dividend yield of 5.59% on a payout ratio of roughly 75%, funded by cash profit rather than borrowing
  • +5-year shareholder return of +32% still ahead of both the Nifty (+24%) and peer HUL (-23%), despite sharp recent underperformance

Watchpoints

  • !Cigarette segment PBIT fell 35% YoY in Q1 FY27 after the Feb 2026 GST/excise overhaul - the core profit pool (~80% of PBIT) remains exposed to further tax changes
  • !Illicit/duty-evaded cigarette volumes are estimated at up to a third of the legal market - a structural competitive threat independent of ITC's own execution
  • !BAT has steadily trimmed its stake from ~29% to 22.91%, and an unexplained ~2.9% block deal occurred on 8 October 2026 - worth watching the next shareholding disclosure
  • !Stock is at a 52-week low and down 44% from its September 2024 peak; only a small part of that reflects the Jan 2025 Hotels demerger, with tax-policy risk the larger unresolved driver

How sure are we about the data? · Moderate

Cross-checked Q1 FY27 standalone segment results, the February 2026 GST/excise restructuring, and the ITC Hotels demerger terms (record date 6 Jan 2025, 1:10 ratio, listing 29 Jan 2025) across multiple sources. Could not independently verify: the exact consolidated revenue reconciliation (sources differ by ~₹113 crore), BAT's precise current stake percentage, the DII holding figure (looks anomalously high versus history), the exact Q2 FY27 results date, a reported COO appointment, and the counterparties to the 8 October 2026 block deal - treat these as directionally indicative pending the latest NSE/BSE filings or Screener data.

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Ticker Tales is not a SEBI-registered investment adviser or research analyst. This report is for learning only and is not investment advice. Data as of 13 Oct 2026.